“ Be curious. Stay curious. Make new meaning!”
Proficient in Spanish and Italian, conversational in German.
A Human-Centered Coaching Experience
About Joy
Joy Crews Lubeck
Founder & Principal · MBA, PCC
An executive and team leadership coach and workshop facilitator serving for-profit and non-profit organizations worldwide — accelerating the growth of 21st-century leaders and teams to drive systemic, sustainable change.
Professional Overview
Joy is a professional executive and team leadership coach and workshop facilitator, serving both for-profit and non-profit global organizations. Her passion is to accelerate the growth of 21st-century leaders and teams in order to drive systemic and sustainable change at the enterprise-wide level and in society at large.
Joy believes that leadership begins with self. Her coaching philosophy is grounded in developing expanded self-awareness — the number-one predictor of executive success and life fulfillment. She is passionate about building the capacity to live and lead in ever-growing presence, so that leaders can make intentional choices that support their key imperatives. Her human-centered approach develops the skills and competencies needed to lead in the 21st century: agility, resilience, empathy, deep listening, critical thinking, curiosity, creativity, and above all, the ability to live and lead in ever-growing presence.
Past Successes & Work History
Joy has been a successful Vice President in the non-profit sector, with P&L responsibilities in the millions and substantial experience in business strategy, business development, volunteer leadership engagement, board governance, fundraising, and marketing.
She enjoyed a successful career as Vice President of Executive Education at Thunderbird School of Global Management, where she worked with for-profit clients including American Express, Marsh, Grupo Alfa, Chase Card Services, Intel China, and Cisco — collaborating on the design and delivery of powerful executive development engagements. In the non-profit sector, key clients served include the IFRC, World Wildlife Fund, The Global Fund, UNICEF, ProMujer, and Acumen Fund, among many others.
Previously, as Vice President of Thunderbird's Alumni Relations, she globalized the Thunderbird Alumni Network — over 40,000 highly mobile individuals across 140 countries, working in 15,000 corporations worldwide. She also served as a corporate foundation relations officer and major gifts officer at Thunderbird, contributing to the success of two capital campaigns.
Joy also served as Executive Director of the Phoenix Bach Choir (now the Phoenix Chorale), leading the organization from a community group to a professional vocal ensemble — now a three-time Grammy Award-winning choir.
Volunteer Leadership
Joy currently serves as an Arizona State Co-Coordinator for Braver Angels, a grassroots volunteer organization committed to depolarizing America by finding common ground through civil discourse.
She served on the ICF Arizona Board from 2017–2020 (President-Elect, President, and Immediate Past President).
Joy also maintains a commitment to select pro bono coaching, offering her expertise in service to the Humanitarian Coaching Network (which supports UNOPS) and United for Growth (ICF Arizona). She has served as a coach and mentor for the Thunderbird Dreamcatchers Program in collaboration with Freeport-McMoRan, and as a mentor in Thunderbird's Project Artemis: The Goldman Sachs 10,000 Women Program.
Education & Certifications
Joy earned a Global MBA from Thunderbird School of Global Management (with an emphasis in marketing). Her undergraduate degree is from Bowling Green State University (a double major in German and Spanish, with a minor in piano). She has lived and worked in Austria, Spain, and Italy, and has traveled throughout the world serving her diverse client base.
In 2018, Joy earned the designation of Certified Presence-Based® Coach under the thought leadership of the late Doug Silsbee and Beatrice Hanson. She earned her Professional Certified Coach (PCC) credential with the International Coach Federation (ICF) in 2019, renewed in March 2022 and again in March 2025. In 2025, she also became certified as a Time to Think Coach and Facilitator. In the spirit of lifelong learning, Joy pursues ongoing coursework and certifications to support her personal and professional mastery.
Certifications
- Time to Think Facilitator / CoachDecember 2025
- Certified Leadership Circle PractitionerFebruary 2023
- Enneagram Tools4Teams, IEQ9February 2022
- Systemic Team Coaching — Dr. Peter Hawkins, Renewal Associates2020
- Enhanced Narrative Coaching — WBECS, David Drake2019
- 20/20 Awareness Index — Executive Core2019
- Cultural Navigator / Cultural Orientation Approach — TMC, a Berlitz Company2013
- Leadership Versatility Index — Kaplan DeVries2012
- Hogan Personality Assessments — Hogan2015
- Marshall Goldsmith Stakeholder Centered Coaching2013
Continuing Coursework
- Body & Brain Qigong and Tai Chi PracticeJune 2026 – ongoing
- The Thinking Partnership Course — Time to ThinkApril 2022
- PQ (Positive Intelligence) — Shirzad Chamine2021
- U-Lab & U-Lab2 — The Presencing Institute (Otto Scharmer)2020 & 2021
- Coaching Supervision — Humanitarian Coaching Network2020 & 2021
- Anti-Racism and Anti-Oppression Course — HCN2020
- The Neuroscience of Change — Coaches Rising2020
- Mindfulness Training — The Human Potential Institute (Rod Francis)2019
Joy speaks Spanish and Italian at highly proficient levels. She has two grown sons and four beautiful grandchildren, and resides in Glendale, Arizona with her husband.